I have approached this project in a methodical manner, reading the brief and highlighting areas that I need to action. Mind maps and research followed. My research found logos, websites and identities that I was attracted to and that I felt showed the artists' work i.e. Caren Garfen's website is clean, white and crisp as is her work.
Caren Garfen website |
I feel I am a multi media artist, not a designer. My style is colourful and naive. The media I use includes textiles, photography, vintage, recycling/up cycling, brown paper, autobiographical. My logo, website, letterhead, compliment slip, packaging all needs to represent who I am as an artist.
I have made some felt using colours representing the sunset as this is a sample for my FMP. I then photographed this felt and printed off the photograph.
Using Photoshop, I then created some sample logos using my name and initials, and using the felt as the texture of the letters/words. This was achieved in a few simple steps (took me a few attempts to get to the simple stage!).
Fonts are downloaded and installed from dafont.com. Some are free and therefore can be used for personal use only which is fine if I were going to keep these as samples however as I'm going to use them, I will need to either create a font or buy one.
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