Using a photograph I took in the studio last year, I have turned into an advert for a 12 step program relating to eating problems. The colour is ideal because following my project on compulsive eating last year and all the research I did for it, it was predominantly food containing sugar and fat (food that I call beige i.e. cakes biscuits, anything with pastry) that caused obesity and eating issues. I have left the font at the top left of the advert deliberately less bold than the text further down to imply shame/secretive behaviour. I am going to email this to Lance to get initial feedback as I have only created this tonight and won't see him until next week. To me it looks great ! But to an experienced eye, it may come across completely different.
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