Live Briefs 13 November

I arrived late today as quite honestly I didn't want to come in.   I am not enjoying the advertising projects so my answer is to run and hide !   which is really not the answer.   So I arrived at 9.30 having missed some of Chris Beech's talk tot he students on live briefs which included:

1. Budgens - clothing company with a branch in Burton who want to make theirbrand as good as Burberry.  I have to be honest and say that the shop frontage does the shop no favours.  There's a huge canopy overhanging the shop and I don't think many people give the shop a second glance.   I felt that the brief here was for graphical designers and I had nothing to really contribute
2. The Maker Company who make bedroom storage - again I wasn't particularly excited by this brief and felt it was more design orientated

Reflection
Could I have got involved in these briefs?  I feel now I could have looked a bit more at them but clearly I didn't and I can't even honestly remember exactly what the requirements were but I do just remember thinking, these aren't anything to do with textiles.   I think I need to approach these live briefs more in a way of thinking that "what could I do textiles wise with this, if anything"