I have started to think about (again) my identity/brand for the items I am going to sell. Last year, Jasmine did me some designs but I am rethinking them and this morning I have been having a brain storming session with my nephews. Ideas so far include Sweet Pea Crafts, Sweet as Sugar, Tracey's Treats, Tracey's Treasures. I have to say I am still keen on my "lardyeric" because I have been using that name for years as an email address, it is unique but as I have yet to do a marketing/self promotion module, I'm not keen to go ahead and produce anything relating to that. Also, I feel that as I don't yet have stock to sell, nor do I know if I'm going to make any more of these blocks or any of the things I have made until after the arts market, I'm reluctant to do a website or advertise my products. I suspect that's a bit of a catch 22. I won't sell my work unless people know about it and I won't create a brand until I'm ................... I feel that i'm hesitating because i'm fearful of my work selling, and the repercussions of that i.e. I could have orders, I will have to make orders, I will have to take this REALLY seriously, and above all I will have to be responsible and a complete grown up about this. I'm scared. That's the bottom line.
Facebook would be an ideal medium to use. I know that The Tiny Maker has been successfully selling her work locally, through Facebook. She has a brand, her work is quality and she has had a successful year and cannot now take any more orders. She started on Facebook in 2011 and has 650+ followers. She has this year filed her first company self assessment. Her brand is shown below on the tags made. I spoke to the designer at The Tiny Maker who told me how the name came about and it has a personal link.
When I was selling my work last year, I purchased some vintage labels from ebay from a seller called love luscious labels so maybe this is my starting point.
No comments:
Post a Comment